Electronic Commerce :: Technology, Internet

IntroductionThe growth of Electronic commerce made easy with the disbelieving enhance in cyberspace and the explosion of its procedure that is illustrated like the progress of selling and buying of products, information and service between the organizations and individuals all over computer networks including the internet (Laudon & traver, 2001). The internet has brought theoretic changes for business around the world. It has created a new business standard e-commerce, in a cover article in the Atlantic magazine, the late (peter Drucker, 1999) wrote in the psychological natural features of e-commerce, remoteness has been removing. Ever business must be internationally competitive. The rivalry is not local anymore. tactical assessment will result in to the best reward, while make an investment in online marketing (Scanlon, 2009). Communication with customers through the business order to made scheduling and maintaining can be pricey and untimely. For example this kind of communicati on channels can be familiar collect significant customer feedback and to evaluate customer satisfaction, either they are satisfactory or not. However most consumers gather information on products, make cost comparisons and then go or visit a local cut in to make purchase. Internet marketing is becoming a more and more significant tactics for the company to promoting advertises and interact more customers online. This is especially true in the environment of Malaysia where internet shopping or online purchasing is still new and consumers are less familiar and often more sceptical towards online shopping, but fine is known about them. Therefore, to know and understand consumers need and want, it is very important for us to have a survey and study to find out the impress of the internet marketing in computer industry in Malaysia towards customer satisfaction (Ahasanul and Ali Khatibi, 2007). Connectivity has increased quickly in both developed and developing countries with integri ty of the greatest growing regions being Asia. Malaysia is spending $5 billion on building a multimedia Super/great Corridor. In Malaysia, the development of Multimedia Super Corridor (MSC) has concerned much attention on the development and accomplishment of Multimedia. In this regard, the use of multimedia in marketing products and services had improved in the local business activities. It is highly presumed that online marketing services can support retailers in expanding new markets as well offering real time transaction and processing feedback. Despite this though, online sales or online marketing continue to develop as internet-based businesses become more complicated indeed many users stay knotted in online shopping.