Mia Brand Swot Analysis

TANISHQ INTRODUCTION Tanishq has extended its portfolio with the dispatch of sub-brand Mia, a line of adornments focused at working ladies. The line involves two unmistakable plans headings †one in the advanced and another in the ethno contemporary space. Mia is intended for ladies in a hurry, who are occupied with different callings and have a settled embellishment gathering, tragically barring gems. Fine adornments that working ladies purchase is generally for conventional events, and don't have a contribution for their day by day wear in the market. Tanishq is most appropriate to comprehend the necessities of these buyers and has assembled a magnificently made, all around planned adornments assortment, which will make them love to go to work. This assortment is high on structure remainder, light in weight, moderate and able for the present current lady. Mia has more than 100 plans estimated at Rs 5,999 onwards and the assortment is accessible over the 130 Tanishq outlets in more than 76 towns. The goal is to take gems wearing events past weddings and exceptional occasions. Kulhalli ,VP (retail, showcasing and stock) thinks focusing on the 5,000,000 working ladies is sufficient open door as expanding desire levels and the quantity of ladies entering the workforce will drive spending. The new sub-brand will likewise help open up another purchaser age gathering, in a gems advertise where heft of the deals is in the 30-60 age gathering. Plan PHILOSOPHY Mia Tanishq is a dazzling scope of fine, urban-chic, reasonable gems beginning at Rs. 999 solely made for Working Women to guarantee that you're acknowledged in your work spot and causes you to make the most of your work life more than ever. In light of 2 plan bearings, Quest (no start and no closure †Infinity) and Blossom (Born to Blossom †Born to Shine †Floral), this assortment is genuinely a victor at work. Really catching the substance of the urban, free working ladies, Mia is enlivened by the uniqueness of every single one of you and genuinely extends force, certainty and taste. SWOT ANALYSIS Strengths 1. It has a youthful and present day approach and plans are urban chic. 2. Reasonable value ranges are beginning from 5999 3. Promoting technique is solid and persuades the crowd. 4. Market extension is acceptable, accessible at different outlets Weakness 1. Solid contenders 2. Gold Perception †Since gold is normally considered as a venture and the gold costs are unstable. 3. Gold purchasing is for the most part thought to be a custom for events like wedding and other significant capacities . Opportunities’ 1. Target crowd is the common laborers lady in India, around 5 million lady are working in India in Tier 1 and Tier 2 urban communities so it is an extraordinary chance. 2. With Globalization, parcel of chances in the universal market. 3. It is a sub brand of Tanishq the main jwellery creators , and has great piece of the pie in Indian jwellery industry. Dangers. 1. Intense rivalry with other jwellery brands. 2. Neighborhood jwellery shops 3. Government guidelines 4. Criticalness on Gold.